About AUC
Welcome to Authenticity Unleashed Coaching, your guide on the journey towards inclusive, transformational leadership. We develop a bespoke approach that recognizes the unique strengths and challenges of each leader. It provides a supportive and confidential space for leaders to reflect, learn, and make positive changes in their leadership style. Our philosophy is inspired by the majestic wolf, a creature known for its individuality, strength, and unparalleled communication skills.
The image of the wolf howling at the moon evokes a sense of power and strength. In the vast wilderness, each wolf's howl is distinct, a reflection of its individuality.
The howl of a wolf can be heard up to four miles away, resonating through the forest or tundra. By lifting its head to howl, the wolf improves the acoustics of its message, allowing it to project and travel with impact. Wolves howl to communicate with their pack, especially when separated. Finally, maintaining territorial boundaries is crucial for wolf packs.
While the phases of the moon scientifically have no correlation to wolves, the image serves as a powerful metaphor for the phases of your own personal and professional growth. Like the moon, your journey is cyclical, with each phase bringing new opportunities for self-discovery and expression. We recognize that every leader is unique, with their own strengths and challenges. Our coaching approach is tailored to help you discover and embrace your authentic leadership style, unleashing the power within you.
Hello, I’m Maliik.
For longer than I care to remember, I drank the corporate kool-aid that compelled me to shrink myself and forgo my values to achieve other people’s versions of success. I ambled from company to company looking for community and acceptance. I built my professional tribe along the way who in time helped me accept the realization that my biggest problem wasn’t the orgs, it was me. And no matter where I went, there I was. Through mentoring, therapy and self-study, I broke through to a space internally where I found the courage to allow my authentic professional self to thrive. I began to trust my values as my compass. I unlocked a deep sense of empathy that had been shrouded by ignorance and fear. Unleashed, I evolved exponentially as a leader in the workplace, with my family and amongst friends.
Prior to corporate HR leadership, I served as an educator at the middle school, high school and community college levels. This experience not only connected with my purpose but has transferred to my authentic approach to leadership. I thrive in opportunities to educate, train or mentor. Over the years, I’ve been fortunate to pour into hundreds of lives. Now as a certified coach and consultant, I leverage my lived experiences, education and insights to help folks untangle the internal knots that keep them from evolving into self-aware, empathetic, and inclusive leaders.
When I'm not coaching high-achieving leaders to get more out of their work life, I’m usually at home playing music, streaming content, listening to an audiobook, cooking or preparing for my next travel getaway with my wife. Unabashedly, I can talk about music, BBQ, and Miami Hurricanes football for days!
I invite you to connect with me for coffee and conversation (although transparently, I’m a tea drinker). Let me show you how I’ve helped other leaders by creating a safe space to be vulnerable, gain clarity, and recapture the confidence needed to howl at the moon fearlessly.
Maliik Baraka, CPDC